Studio project — self-initiated. Not a commissioned client project.
Local Retail Brand System
- Brand Identity & Strategy
- 2026
- Logo suite, in-store signage system, social content templates, 24-page brand guideline
- Space Grotesk, DM Sans
Local retail businesses in this region often buy their logo, their signage and their social templates from three different places, at three different times — and it shows. This project set out to design all three as one system from the start.
The signage system had to hold up at in-store scale (a window decal, a shelf-edge label) and at social scale (a square Instagram template) using the same small set of rules — one accent colour, one type pairing, one grid — rather than a different treatment for each surface.
It’s a self-initiated exploration of exactly the gap Social & Content Design is built to close after a Brand Identity project: keeping the same system alive past the initial handover. No client outcomes to report — the system is the deliverable.
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