Brand Essentials
€890.00 ex-IVA
Brand Essentials is a first, properly designed identity: a logo that works at every size you’ll actually use it, a colour palette you can hand to anyone, and a type pairing that reads as considered rather than default. It’s built for the business that has outgrown a founder-made mark but doesn’t yet need a 40-page guideline — just something correct to build on.
What's included
- Primary logo (2–3 initial directions, 1 refined to final)
- Colour palette — primary and secondary
- One type pairing (headings + body)
- One-page brand sheet (PDF)
- Source files — SVG, PNG, PDF
Kickoff (day 1) → Concepts (week 1) → Refinement (week 2) → Delivery (weeks 2–3)
What's not included
- Full brand guideline document
- Stationery or collateral templates
- Social media templates
- Packaging design
- Print production
Questions about this package
Can I upgrade to the full System later if I outgrow this?
Yes — Brand Identity System is built to extend Essentials’ logo and palette into a full guideline and template kit, so nothing here is wasted work.
What does “one type pairing” mean in practice?
One typeface for headings and one for body copy, specified with weights and sizing — enough for a website, a document or a sign to look consistent without a full type system.
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